Amazon Advertising is designed to help sellers advertise their products on Amazon. In order to do this, you must create ads that effectively reach potential customers. You can do this by creating targeted ads that provide an incentive for people to click on your ad and also by showing ads that are relevant to your target audience.

If you sell products on Amazon, then it’s likely that you have a profit objective in mind. However, there are a variety of ways in which you can improve the performance of your Amazon Ads campaign. By following the tips in this article, you will be able to increase revenue and reduce the cost per install from your Amazon Ads account. A good amazon consulting agency offering amazon ppc services can help you in this regard.

We’ll show you 4 KPIs to improve results from Amazon ads.

Average order value per customer

Average order value per customer is an important metric to track your Amazon ads. You can use this metric to determine how much each customer is spending on your products and services, and how long it takes them to get to that point. This can help you see if you’re delivering a quality experience for customers or not.

This metric tells you how much money a customer spent on average. If your customers are spending more than ever before, then you’re doing a good job! If customers are spending less than they used to spend, then it may be time to reevaluate your strategy. This metric shows how much money your customers spend on average when they buy something from your website or store. You should take note of this number because it will tell you whether or not your product appeals to those who want to spend more than what they normally would on an item like yours!

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It’s also a great way to determine whether or not your ads are working. That’s because knowing how much your customers value your product can help you determine if they’re likely to buy it in the first place, and if so, how much they’re willing to pay for it.

Average order value per campaign

This is the same as the previous KPI, but it takes into account all of your campaigns and shows you an average across all of them instead of just individual campaigns. The average order value is how much each customer spends on order and not what they spend on their entire order. If a customer buys only one item, it may be enough for them, but if they buy multiple items, then it’s likely more than enough money for them to buy more products without ever going back into their account again.

This metric shows how much money customers spend when they buy one of your products. Ideally, this number should be higher than any other metric on this list if it isn’t, then there may be something wrong with your product or marketing strategy. The best way to increase average order value per campaign is by creating more targeted campaigns—you want to make sure your ads are reaching the right people on Amazon, so you should try to narrow down who you’re targeting before running more campaigns.

This number shows how effective your ad strategy has been in attracting sales. It’s important to note that this isn’t just about how much money you’re making from running ads—it’s about how much money your customers are spending on their orders, too.

Conversion rate

Conversion rate is one of the most important KPIs your amazon ppc services will manage in the campaign. It shows how many people are clicking on your ads and converting them to a sale. The higher your conversion rate, the better. Conversion rate is the percentage of people who have completed a certain action on your website or app after seeing an ad for that action.

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For example, if someone clicks on an Amazon product page and then purchases said product, their conversion rate would be 100%. If we assume that there are 3% of people who do not purchase from Amazon ads, then the conversion rate for these people would be 2%.

Here are 4 ways you can improve your conversion rates:

1) Make sure your product page is optimized for conversions by following our guide to optimizing your product pages.

2) Make sure that you’re using keywords that are relevant to what people are searching for on Amazon. You can do this by using keyword research tools like Google Keyword Planner or Long Tail Pro.

3) Make sure that you’re including all relevant keywords in every ad copy—even if they don’t have any weight behind them yet! This will help increase the chances that someone will click on your ad and go through with their purchase or registration.

4) Ensure that there’s enough variety in your ads so that people aren’t getting bored or fed up with seeing the same thing over and over again—especially if it’s just an image!

This KPI tells you how many people actually bought something after seeing an ad on Amazon compared to how many people saw an ad and didn’t buy anything at all from Amazon. The lower this number is, the better! If you want to increase your conversion rate, you need to find more profitable ways to reach your audience. One way is by using advanced targeting options like location targeting and audience groups. You can also use retargeting campaigns that target people who have visited certain sites or apps (like Amazon) but haven’t yet made a purchase.

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Number of impressions per conversion

This KPI tells you how many times someone saw an ad and clicked through for more information about it—and then actually purchased something from Amazon with that information! This can be helpful because it means that if someone clicks on an ad and then purchases a product, there’s a good chance they saw multiple ads before they made their purchase. If there’s only one impression per conversion, it means that people aren’t seeing enough ads before they make a purchase—which means they may not know about your product and therefore never buy it!

Impressions are an estimate of how many times your ad was shown to users during a given period of time. The more impressions you have, the more likely it is that someone saw your ad—and saw it multiple times if they were interested in buying from you!

So how do you calculate how many impressions per conversion? Well, there’s no one-size-fits-all answer here. It depends on what kind of ads you’re running and how many people actually see them:

For example, if you run video ads on YouTube or Hulu, and most viewers are watching those sites on desktop computers at home (as opposed to watching videos on mobile devices), then you might only need 10 impressions per conversion instead of 20 which means your cost per click will be much lower than another company that has 200 clicks per conversion.


Ultimately, the four KPIs that Amazon recommends will help you maximize your results from running ads on their platform. They will provide a more detailed overall picture of how well your campaigns are performing and enable you to make better decisions about how to manage them moving forward. With the right KPIs in place, you’re better equipped to analyze your results from your ad campaigns—and this can help you fine-tune your strategy and improve your Amazon ad results.

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