A business case should be concise and include the essential details of the project. It should outline all of the resources needed to complete the project, including human resources, IT support, data storage, and dedicated use of key employees. Ideally, the executive summary will persuade the audience to read the rest of the document. To begin, identify the key objectives of the project and the benefits to the organization. A business case should begin with a story. Rather than simply laying out a solution, it should present the benefits of taking a certain action. It should also describe the risks, benefits, and costs of the initiative. A good business case should manage expectations, inspire action, and convince stakeholders to take an initiative. 

Here are some tips on how to write a compelling business case, narrate a story that sells your project.

• A well-written business case should start with an executive summary. The problem statement should be addressed in the executive summary. This should be connected to the mission or goals of the company. The analysis supporting the feasibility of the project should include the team members and their roles. If the business case requires financial support, the next step will be to define the budget and how it will be used. Once the executive summary is complete, the executive summary should focus on the problem. The problem statement should also include risks and cost profit analysis associated with the solution. The problem statement should justify the need for the solution.

• A good idea is to brainstorm all possible solutions and research them thoroughly. Be sure to examine the timelines, costs, and risks associated with each of them. Regardless of the purpose of the business case, it should outline the project development plan. Include key dates and deadlines in the project’s lifecycle. Then, it should name the team members and the manager of the project. It should outline the roles of each team member. The next step should be outlined if the project is approved. If the stakeholders are satisfied with the final document, the business case should be convincing. The final step in writing a business plan is to make the business case compelling for the audience. In order to build a strong business case, it must also evaluate different approaches to the problem.

• The business case should be concise. It should highlight the benefits and risks of the project. In addition, it should be detailed enough to be persuasive. It should be backed by numbers, with the executive summary being the most important part of the document. It should also be based on the business plan’s goals. The executive summary should be concise and easy to understand. Once you have created an executive summary, you can focus on the next sections of the report. A business case needs to include a detailed description of the project. It needs to explain why the project is necessary and how it will benefit the company. The project needs to be outlined in a way that will make it persuasive to the reader.

• The audience should be convinced of the value of the project. The objective of the business case should be to generate a positive outcome for the organization. The objective should be to generate revenue and profit, not to increase the budget. A business case needs to be well-written and easy to follow. Data should be arranged clearly. Use graphs and tables to show the benefits of the project. It should be based on the expected outcomes of the project. The purpose of the business case is to convince the manager of the need for the project.