According to the Pew Research Center, as of 2021, eight in ten Americans are getting their daily news online. This number is undoubtedly much higher than those who get information from local television. The advantage of this significant shift from local media to online media is that it isn’t only consumers reading news online.
It’s everybody. This popularity is what makes press releases a go-to branding and credibility tool. However, to receive the traffic you desire, your press release has to be created by a skilled author like GetFeatured. You can learn more about GetFeatured by learning why press release authors are important.
Does a Press Release Have an Author?
Before we can go any further, let’s first answer whether press releases have authors. The answer is yes, they do. Press releases tell your story but use a more journalistic approach, which takes years of practice and study. They also have to cover a newsworthy topic and follow the laid-out rules of creating a memorable and informative piece.
While any writer can create a good press release, it takes a skilled author to create a memorable one. With the goal of a press release to create awareness about an event or product in your company, it has to capture your target audience from the word go. This is where professional writing services come in handy.
Why You Should Hire a Professional to Write Your Press Release
Some benefits of hiring professionals to write your press release include:
Identifying Your Press Release Goals
Every press release you create needs to have a particular goal, as they do have different goals, like introducing a new service or product. A professional press release writer can help you identify these specific marketing goals. You can also use your press release to communicate important details about your brand to potential customers.
Professional PR services go beyond simply creating the press release to ensuring that it reflects the goals you want to be captured.
For most business owners, paying for a professional press release service might look more expensive than doing it themselves. But what they fail to note is that doing so can have a devastating effect on the objective and the potential revenue you are looking to attract.
Professional press release writing services offer business owners different packages to fit their budgets. Depending on the package you choose, you get quality and additional features like the promotion of your business.
Extensive Media Coverage
Apart from writing the press release, a professional PR service will also help you publish the press release. Doing it yourself can be an uphill task, as you have to do it through media companies. The first battle you have to face is contacting the media house, and there is a high possibility that they might not open or respond to your email.
Working with a PR service ensures that you don’t have to go through this hustle. From the writing to the distribution process, everything is handled for you. And with their extensive media coverage, they can have your press release published on sites your existing and potential consumers can easily find.
Apart from diverging information, you can also use your press release to generate more traffic to your site. However, you need to rank well on search engine platforms for this to happen. A well-written press release can help you rank well on your search results. And with a better rank, you can cut down on your ad expenses.
Help Improve Your Marketing Results
If you are looking to stay well ahead of your competition, then a well-written press release might be the way to go. Compared to marketing tactics, a press release is effective and is a much cheaper way to attract more customers. With the help of a press release service, you can achieve that.
Unlike any other form of content, press releases follow a specific set of rules and unique guidelines. These rules must be followed to publish the press release on well-known news sites. One small mistake, like wrong comma placement, can make your entire press release irrelevant.
A professional press release service follows these rules to the letter. And with the right crafty pitch, you can draw your target audience’s attention and keep them hooked to learn more about your business and brand.
So, if you want your press release to do more than offer information, hiring a professional press release author would be the way to go.