Experimental research design is a useful design thinking methodology that allows industrial design companies to test any new product design and strategy in the market before fully launching it. For those companies which conduct experiments frequently and have a dedicated team for research and development, this is a crucial method that aids the design thinking process.  

When it comes to design thinking for business innovation, conducting experimental research design is a much-needed effort. Not only does it contribute to creating a friendly user interface design, but also guides new product development in a science-backed manner.

What is Experimental Research Design?

Experimental research design is a scientific method of doing research in which one or more independent variables are altered and applied to one or more dependent variables to determine their effect on the latter. This type of industrial design research collects all the information needed to make better decisions. It is based on a simple logic comparison between two or more groups, albeit its execution could be challenging.

At the best UI UX agency in India, like the Future Factory, experimenting paves the way to greater innovation and technology, and at the same time allows industrial design companies to understand customer behaviours and changes in preferences. It creates a holistic research environment where industrial designers can delve deeper into the business environment’s needs and reciprocate the expectations of their target audience. 

Through experimental research design, industrial design companies can predict the outcomes and create a hypothesis based on the same. While it does involve the study of dependent and independent variables, it is not solely based on these two factors.

Characteristics of Experimental Research Design

When it is difficult to understand the relationship between cause and effect in a given phenomenon, conducting an experimental research design is very beneficial. At Future Factory, the designing and market research team ensures to factor in experimental research design before working on model making or prototyping.

Basis the analysis and statistical method, experimental research design has some unique characteristics, a few of which are mentioned below – 

• Dependent and Independent Variables – Every experiment starts with fixed or dependent variables (which serve as a control group). These must be compared with the independent variables, which are the factors that the researcher manipulates to produce certain results.
• Controlled conditions – To be precise about the variables influencing the behaviour of the studied object, the experiments are conducted under rigorous control.
• Manipulation of variables – The researcher initiates or provokes the experiment by purposefully manipulating the independent variables to produce a variety of results, always under controlled supervision.
• Observation of the object of study – To gather more or less conclusive evidence, the researcher must observe how the object of study behaves in each of the situations that have been created for it.

Conclusion

For any product design company to excel, meeting the customer needs and understanding the user backwards is extremely important. A good user experience design compels the customers to make on-the-stop purchases and pay more if required.

To know more about how Future Factory optimizes the user journey through iterative thinking and digital product design, click here.