When creating an animated explainer video, there are several things that you should keep in mind. First, be sure to target your audience. Unless you are trying to sell something or explain a complex concept, your viewers will not be able to grasp what you’re trying to say. If your video is more than a minute long, make sure you incorporate as much information as possible into the script, and consider including characters or music as well.

Next thing, be sure to stick to a specific theme. An animated explainer video can cover a core concept or idea, but it shouldn’t be too long. Usually, these videos run between 60 and 90 seconds. You should keep the length short, because a longer video may lose its impact if it’s not relevant to your audience. Ideally, your video should be short enough to fit on social media.

Short Script

Script: An animated explainer video should be short, to the point, and have a compelling script. A script is crucial because it can make or break the entire production process. It should explain the idea, product, or service in the most entertaining way possible. The animator uses the script to make the video. A script is important because it can make or break the video, so it’s important to invest time in writing it. Having a clear and concise script will make the video more memorable and engaging to your audience.

Target Audience

When planning an animated explainer video, make sure to know who your target audience is. You should know who your target audience is and make sure you are targeting the right audience. If you’re aiming for a general audience, don’t worry about the specific demographics. A generic character can be applicable to a broad audience. If you’re aiming for an undefined audience, you can use a generic character.

Understand The Video

The most effective animated explainer videos will be those which make the target audience understand what the video is all about. It’s essential to use a character that is similar to your target audience. Using a human is fine when your aim is to make them feel the same emotions as the person in the video. A generic character will not do much good if it doesn’t convey the right message.

Time Limit

One of the most important rules of an animated explainer video is to stay within its time limit. While a 60-second animated video might sound like a lot, it should be kept to a maximum of 90 seconds. It should be short enough to convey your brand’s core concepts in a visual manner. Besides, a shorter animation will be more effective on social media. If the video is too long, it will be confusing for your audience.

Main Objective

When creating an animated explainer video, it’s important to keep in mind that the main objective of the video is to convey information clearly. It’s important to avoid explaining too much in a video that will only confuse people. Instead, focus on making the key points of your brand stand out and get your message across to your target audience. Whether it’s a product or service, an animated explainer can help make it more memorable for your viewers.

Idea Of The Story

There are some basic rules when creating an animated explainer video. You must have a script. Then, you should have an idea of your story and characters. It should be easy to relate to them. If the character is interesting and relatable, the audience is likely to watch the entire video. Then, you need to make sure that your video is visually appealing. After all, this is where you can leverage storytelling.

Conclusion

Remember that the main goal of an animated explainer video is to explain a complicated subject clearly. Don’t confuse your audience by trying to convey too much. In fact, a simple video can be confusing to some viewers, but it’s not always easy to make a clear, understandable explanation of a complex topic. So, you should avoid attempting to make your audience feel uncomfortable in your video.